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Do you have or (are you at least working on) a solid online presence for your small business? Are you often second-guessing yourself due to the misconception that an effective digital marketing strategy is so hard to come up with? A good digital strategy can help you to generate more leads, create awareness and visibility for your brand.
So many brands are now realizing that social media should be used as a content publication tool rather than for direct marketing. I can’t tell you how much I cringe when I see ad copy that’s completely promotional being pushed heavily to users who simply want to “socialize” on these platforms.
The key to success in social media is knowing what content to publish and on which network.
Social advertising works, but it must be done right!!
Making sure a big part of your marketing strategy is digital can open doors for you in ways you never imagined possible. And because am extremely passionate about small businesses, here’s the support am ready to offer you.
Every week, I will prepare a complete tutorial to get you started on a journey to build a strong online presence for your brand. Whether you own a small cosmetics shop, sell clothes online, offer unique services or need to brand yourself in the digital space, I have something for everyone.
We’ll cover topics such as setting up business pages on popular social media platforms, how to run ads effectively, improving traffic and conversion rates. And am not the kind to overwhelm you with lots of jargon. I promise to keep it simple, fun and most importantly valuable to all my readers.